The 3rd Re:Imagine Pharma Marketing event focuses on the underlying digital marketing and solution themes for the pharma marketing community. Taking a ‘post-COVID’ viewpoint; it is vital to understand what omnichannel, customer experience, consumer behavior and RWE data analysis tools and tactics are temporary and which are true, long lasting digital marketing/commercial transformations to be embedded in future processes. What will be the true drivers of value moving forward in strategic roadmaps?
The pandemic has raised a number of core questions that pharma marketers need to ask of themselves in order to optimize from top to bottom, remove barriers and isolate real life outcomes – so that we can future proof marketing efforts:
- What do we as an industry need to do to shift thinking?
- How do we collectively combine to develop better patient outcomes as a result of all our digital efforts?
- Are regulations just an excuse for the customer experience we deliver?
- How can we ensure that senior management are domain experts in digital and expertise flows down the chain?
The unique opportunity for true interaction between our esteemed speaker faculty and our attendees on a face to face basis provides real value in replicating those hallway and offline conversations from live events
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