Delivering a flawless customer journey is no longer beyond your reach. With precision analytics as an anchor behind data-driven decision-making, new advancements in data quality and access, plus rising cultural acceptance to innovation – we’re finally moving towards digital maturity. It’s time to enable more personalized touchpoint identification, channel selection and agile content needed to succeed in the hybrid future.
Reuters Events' Pharma Marketing USA 2021 is where the future of the pharma customer experience is pioneered. It’s the one place that unties leadership from across the pharma marketing ecosystem, including Marketing, Digital, Analytics, Data, Commercial, and Brand roles, to provide you with benchmarks and scalable approaches to make holistic customer engagement the norm.
This year's industry defining themes:
The seamless customer journey
Provide HCP’s with end-to-end seamless experiences through advancing personalisation, omnichannel engagement and a completely customer-centric approach; increase loyalty, trust and ROI on campaign investment
Exceed customer’s digital expectations
Empower engagement tactics through high quality, real-world data-driven insights and customer profiling powered by new AI and advanced analytical capabilities to deliver new value for your evolving customers
Drive innovation through change management
Learn how to engage with your organisation to increase adoption of new technologies to accelerate commercial and marketing strategies and show return on investment
To be customer-centric is to be data-centric
Understand how to build your content and campaigns around a centralized analytical engine and de-silo your data sets to deliver on a customer-first approach
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