In order to execute a successful product launch, medical affairs require an immense amount of operational and effective execution. Medical Affairs facilitate planning, and coordinate activities by time frame from pre-launch to post-launch to meet product launch expectations.
With increasingly crowded therapeutics areas in the pharmaceutical industry and a more restricted promotional environment, medical affairs professionals must increase its role in product launch to prepare the marketplace to drive increased awareness and the probability of success.
At ExL’s Medical Affairs & Communications Launch Readiness Summit medical affairs professionals will be able to learn best practices in taking a structured approach to enhance medical affairs activities surrounding a launch and increase the knowledge and communications with thought leaders.
Top Five Reasons to Attend:
Illustrate how medical affairs is involved in the launch process in biotech and pharmaceutical companies
Understand challenges in managing successful medical affairs launch support
Highlight strategies for effective thought leader segmentation and relationship management
Explore and define strategies for allocating medical affairs launch budget effectively
Define industry best practices for new product pre-commercialization
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